When you hear the term “lifetime warranty”, you probably imagine an ideal warranty plan that never expires and is free of repair and replacement costs. However, the truth is that most lifetime warranties aren’t all they’re chalked up to be. Between hidden clauses, ambiguous terms, and other drawbacks, it’s important to understand the ins and outs of a lifetime warranty so you can make sure that your purchases are as protected as you think they are.
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So, what is a lifetime warranty and what does it actually cover? Here’s everything you need to know:
Although you’ve probably heard of warranties like the Otterbox lifetime warranty, the Craftsman lifetime warranty, or the KitchenAid lifetime warranty, you might be wondering what a lifetime warranty actually entails.
A lifetime warranty is a guarantee from a manufacturer that they will back your product with needed repairs or replacements in the event of certain types of damage for the duration of a “lifetime”. Often, manufacturers choose to offer lifetime warranties as a way of building trust and rapport with consumers.
Although the word “lifetime” might sound straightforward, it’s actually a lot more nuanced than you might expect. While “lifetime” sometimes refers to the rest of your life as the consumer, more often than not, it refers to the expected lifetime of the product–and this is a big difference! Manufacturers who create the warranty have the authority to decide how long the product’s lifetime actually is, which is important to know if you think your purchase is protected for decades longer than it actually is.
It’s also important to understand that lifetime warranties often don’t last for the duration of whatever the product's lifetime is, either. Many manufacturers include terms and conditions that can preclude you from making a claim if you don't adhere to them exactly. Here are some examples of common terms and conditions that may void your lifetime warranty:
A limited lifetime warranty is a lifetime warranty with certain limiting terms and conditions. Although limited lifetime warranty coverage varies, it may limit things such as what product parts the warranty covers, what types of issues it covers, and more. Every limited lifetime warranty is different, so it’s important to make sure you take the time to study and understand the terms of your product’s limited lifetime warranty.
While lifetime warranties sound ideal, unfortunately, they’re usually not as good as they claim to be, and it’s easy to think your purchases are well-protected when they actually are not. This is why it’s so important to make sure you’re prepared with product protection.
Product protection plans offer thorough coverage for all types of damage, including accidental coverage too. You’ll never have to deal with any hidden fees, deductibles, or conditions, and making a claim is quick and seamless.
Interested in protection for more than one item at a time? Although you might be more familiar with warranty plans like Warranty Forever that protect cars and other large purchases, when you subscribe to Mulberry Unlimited, you can protect unlimited purchases with no hidden fees or exclusions for only $9.99 per month.