Mulberry Retailer Resource Library
Best practices, news, and more on the world of ecommerce product protection
How Extended Warranties Create Happy Customers
As an ecommerce retailer, you strive to provide the best customer experience. After all, positive customer experiences is what drives loyalty and retu...
Read More →How to Build a High-Performing Ecommerce Marketing Team
The success of your business relies on the quality of the team you build — ...
5 Ways Ecommerce Retailers Can Compete and Win in the Amazon Era
“The everything store”, Amazon, has reached new levels for what was ...
How to Price (and How Not to Price) a Product Protection Plan
Pricing a product protection plan is a part art, part science. Depending ...
47% of Consumers Are More Likely to Choose Brands That Offer Product Protection Plans [New Data]
Time and time again, shoppers turn to product protection plans to cover ...
6 Ecommerce Statistics to Know to Create a Better Customer Experience
Ecommerce customers have high expectations when they shop online. With no ...
Why Warranties Are Important to Ecommerce Customers
When consumers shop online, particularly for expensive products, they need ...
How to Sell Product Protection Plans: 4 Factors to Consider
So you’re ready to offer protection plans for the products on your ...
5 Misconceptions About Extended Warranties
Extended warranty programs have gotten a bad reputation. Despite many ...