How Warranties Affect Online Shopper Behavior

Did you know that almost 40% of shoppers would not purchase a high-priced item if a brand doesn't offer a protection plan for it? This is just one of the stats we pulled from our latest consumer research on warranties and product protection plans.

Join Mulberry CMO, Ellie Mirman, and Ecommerce Manager, Jonathan Fox, as we take a deep dive into these findings to learn:

• How extended warranties increase consumer brand loyalty
• How offering product protection plans affect consumer shopping behaviors
• How sentiment towards warranties changes based on consumer demographics