Buying apparel and fashion products online can be tough with variations in sizing, materials, cuts, you name it. Imagine if every time you shopped for apparel online, it felt like walking into your favorite boutique. The one where the owner knows your name and what styles work for you. Where everything fits just right because they understand your unique body shape, style and preferences.
71% of consumers have come to expect some degree of personalization when they shop online, and they become frustrated if that isn’t the case. That's almost three-quarters of online shoppers.
From a brand's point of view, understanding customers as individuals and providing them with tailored experiences can go a long way in terms of customer loyalty. If customers feel understood and catered for individually - not as just another number in the database - they're more likely to become repeat customers. Brands using personalized strategies see an increase of up to 40% more revenue than those who aren't.
As the online shopping space grows more competitive, personalized product recommendations have emerged as a game changer. Brands are using quizzes and recommendation tools to help them determine individual customer wants and needs.
This strategy is not just about using fancy tech, though AI and machine learning ecommerce tools certainly make the process easier. Interactive content converts at twice the rate of passive content. That means if you're offering interactive experiences like quizzes, calculators, or personalized style guides, your conversion rates could potentially double.
Quizzes help create product recommendations
A well-designed quiz can be very impactful for ecommerce retailers. It not only engages customers but gathers valuable insights into their preferences and needs. These insights then feed into an algorithm which creates personalized product recommendations.
Consider fashion retailer Stich Fix’s style quiz. Customers answer questions on their style preferences, favorite colors, occasions they shop for etc., resulting in a curated selection of items that align with their answers. Nordstrom has a similar Style Quiz that will help you create a personal style profile that includes types of clothing styles like classic, glam, sporty and tailored. This isn't magic; it's data-driven personalization.
Beyond improving conversion rates, this approach benefits both businesses and consumers alike. Customers get a highly relevant shopping experience which reduces decision fatigue. Brands benefit from increased loyalty due to satisfied shoppers who feel understood by the brand. Stop guessing what your customers might want - ask them directly through engaging quizzes instead. Use technology to your advantage to deliver an online shopping experience that's personal, engaging, and profitable.
Customized experiences and personalized products
Personalization in the world of ecommerce is no longer just a trend—it's becoming the norm. And this doesn't stop at mere product recommendations based on past purchases or browsing history. It extends to offering customers unique, tailor-made products that meet their individual needs.
A great example is Nike By You, Nike’s customization service where shoppers can design their own shoes by selecting different styles, colors, materials, even adding personalized text. This lets users express themselves through fashion while connecting more deeply with the brand—a win-win situation if there ever was one. Converse is offering a similar experience to design a custom shoe.
This form of personalization isn’t confined only to clothing or accessories. Companies across various sectors are embracing it—from beauty brands like Function of Beauty allowing you to create your own formulas for cleansers, moisturizers and shampoo, to furniture retailer Tylko where you can customize shelving units, dressers and wardrobes.
A holistic approach to personalization
Personalization extends beyond just the products—it's about delivering a unique shopping experience. From personalized product recommendations to quizzes that help determine individual customer needs, brands are finding innovative ways to make their customers feel special and valued.
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